Browsing All Posts By Indrani Robbins
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Desert ahead
Have you ever felt sand slip away through your fingers? As though it had a will of its own? As though your grasp meant nothing, it had no ...
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Dots, mirrors, colours.
It was a quiet slow Sunday. Then suddenly, I was knocked off my feet and hurtling into an unknown, exhilarating world. Nothing could stop this feeling, not even ...
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Remember the code?
This morning, Twitter took me to an article in The Washington Post, which in turn hauled me straight back to school. 1976… or was it ’77? Grade ten ...
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Indrani's Portfolio
Nothing is quite as precious as trust.
Poh Heng Jewellery is one of Singapore’s leading jewellers with a long history and a reputation for being relaible, the most trusted name perhaps in gold. 22 carat ...
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Indrani's Portfolio
Road to Singapore: A campus ramble
Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...
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Indrani's Portfolio
Women are drivers
I had never written for a car brand, so when my colleague at Nexus-Asatsu, Singapore, said she’d like me to write the Saab ads as the target audience ...
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To a great year ahead
Funny how, a simple date signals hope, change, something exciting coming up. 1st of January. There is power in that sound. The Gregorian calendar isn’t the only calendar ...
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Careless whisper
Those two words came together and spelt romance to almost anyone growing up in the eighties, maybe even the nineties. When the music changed and you heard that ...
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Indrani's Portfolio
Six months in Amman, Jordan
In June 1999, I suddenly got an opportunity to write for an agency in Amman for six months. It came out of nowhere and it had to be ...
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Indrani's Portfolio
To trust someone
Poh Heng was trying to attract younger consumers, women who are more fashion conscious and upwardly mobile, financially independent. This segment has steadily grown in Singapore and as ...
