Writers Block |

We at Writers Block have had a ‘sweet’ beginning to the New Year. Well, it started a couple of months before. As in the past few years, we’ve been buried under reams and reams of material. Because it is that time… when the world of sugar converges in Dubai, for the annual The Dubai Sugar Conference. If one has anything to do with sugar anywhere in the world, one better be there. This is where serious businesses are conducted and long-lasting connections are made. Sitting in Singapore, our job is to ensure that all the information – and there are heaps of that! – is collated and communicated properly, precisely. Which entails sifting through press releases, websites, resumes, writing, re-writing, editing, proofreading… and then doing that all over again. A few times. Because things change, and we continue to seek that rather-elusive perfection. So, days merge into weeks and months, and over endless cups of coffee we press on through the blurry nights where time zones take a backseat. We must make one more call, reply to that urgent email, take another glance at the copy. The Conference kicks off in a few hours and we are confident it’ll be another meaningful one. While the key players from the sugar industry get ready in Dubai to debate and discuss, to shape the future and create actionable opportunities, while Singapore is gripped by a Taylor Swift frenzy, and somewhere else a three-day pre-wedding extravaganza is on, we are preparing to slowly unwind (while fervently praying no major errors have crept in) and catch up on sleep. Finalize our travel plans. Perhaps do nothing for a couple of days. Until next time – that’s what we mean by ‘sweet!’ And that’s exactly how we do things at Writers Block.

Click here to see The Dubai Sugar Conference website