• Home
  • Writers Block
    • About WB
    • Why Writers Block
    • To deliver value
  • Swapna Mitter’s Desk
    • About Swapna
    • Swapna’s Portfolio
  • Indrani Robbins’s Desk
    • About Indrani
    • Indrani’s Portfolio
  • Unblock
  • Block Talk
  • Contact
Writers Block
Indrani's Portfolio

Have you been to Mauritius?

By Indrani Robbins · On July 23, 2015


In the early to mid nineties, Mauritius started wooing Indian tourists with highly visible advertising campaigns. I was working with Rhizic Advertising in Mumbai (then still called Bombay) at the time and we handled the Air Mauritius account. These ads are part of a campaign to reach specific customer groups; such as, high spending corporate incentive package buyers and of course, the duty-free shopper. India being still not open to many imported brands, this was always attractive.

………….

Headline: Tell your best performers to pack their bags and leave.

Copy: Send them away, off to soothing beeches, relaxing lagoons, languid days of nothing but fun. And food and wine and roulette and sega and loads and loads of duty-free shopping. Send them to a place that refreshes the soul. Send them to Mauritius. For information on incentive packages, contact Air Mauritius. Call (022) 2026430/8474/8386, fax (022) 2025340, or visit us at Air India Building, Ground Floor Nariman Point, Bombay. And make sure your best performers never leave.

………….

Headline: Visitors to Mauritius are advised to neglect work, forget responsibilities and be wantonly duty-free.

Copy: On 100 miles of powder soft beeches skirted by incredible lagoons. In 5,000 acres of mysterious forests. Atop strange and wonderful mountains. At countless restaurants and casinos. To the unbridled rhythm of sega. And, of course, at the generously stocked duty-free shop. Please don’t neglect to call Air Mauritius at (022) 2026430/8474/8386, fax (022) 2025340, or visit us at Air India Building, Ground Floor Nariman Point, Bombay, for reservations.

…………..

 

Portfolio

Poh Heng I am gold

Poh Heng I trust me

Royal Jordanian

Peacock Garden

Air Mauritius

Saab 93 Aero

Road to Singapore: Losing track

Road to Singapore: This was not in the plan… around Parliament House

Road To Singapore: Look out for the butterfly

Road to Singapore: A campus ramble

Sarees tell stories: Totally fair

Inheritance: A short story

By the pond: A short story

 

Swapna’s Portfolio

 

AdvertisingAir Mauritius AdsMauritius
Share Tweet

You Might Also Like

  • Indrani's Portfolio

    Nothing is quite as precious as trust.

  • Indrani's Portfolio

    Road to Singapore: A campus ramble

  • Indrani's Portfolio

    Women are drivers

Looking for something?

Our Work

  • Swapna’s Index
  • Indrani’s Index

Block Track

  • About Indrani (2)
  • About Swapna (2)
  • About WB (4)
  • Block Talk (9)
  • Indrani's Portfolio (13)
  • Swapna's Portfolio (6)
  • Unblock (16)

That’s Classic

"... and at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously — I mean Negative Capability, that is, when a man is capable of being in uncertainties, Mysteries, doubts, without any irritable reaching after fact and reason."

John Keats

Get in touch with us

indranirobbins@fromwritersblock.com

 

.....................................................

 

swapnamitter@fromwritersblock.com

WB Library

  • Why our writing is good for your business

    September 5, 2020
  • Working on a website

    July 1, 2018
  • Between the mechanical and the meaningful

    June 20, 2018
  • Desert ahead

    March 6, 2018
  • In search of a reason

    September 26, 2017
  • Why Writers Block
  • Swapna’s Portfolio
  • Indrani’s Portfolio
  • Contact

Just Browsing

  • About WB
  • Swapna’s Portfolio
  • Indrani’s Portfolio
  • Unblock

Lately at WB

  • Why our writing is good for your business
  • Working on a website
  • Between the mechanical and the meaningful
  • Desert ahead
  • In search of a reason
  • Opening doors
  • Dots, mirrors, colours.
  • Remember the code?

WB Files

  • Contact
  • Why Writers Block
  • Block Talk

Hello there

Thanks for dropping by. We look forward to hearing from you.

©2015 Writers Block Pte. Ltd., All rights reserved. This website is designed and developed by Writers Block Pte. Ltd. All materials on this site are owned by Writers Block Pte. Ltd., unless otherwise specified.