Browsing Category Indrani’s Portfolio
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Indrani's Portfolio
Nothing is quite as precious as trust.
Poh Heng Jewellery is one of Singapore’s leading jewellers with a long history and a reputation for being relaible, the most trusted name perhaps in gold. 22 carat ...
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Indrani's Portfolio
Road to Singapore: A campus ramble
Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...
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Indrani's Portfolio
Women are drivers
I had never written for a car brand, so when my colleague at Nexus-Asatsu, Singapore, said she’d like me to write the Saab ads as the target audience ...
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Indrani's Portfolio
Six months in Amman, Jordan
In June 1999, I suddenly got an opportunity to write for an agency in Amman for six months. It came out of nowhere and it had to be ...
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Indrani's Portfolio
To trust someone
Poh Heng was trying to attract younger consumers, women who are more fashion conscious and upwardly mobile, financially independent. This segment has steadily grown in Singapore and as ...
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Indrani's Portfolio
A treat fit for Nawabs
The erstwhile rulers of India, like the Nawabs, or the Nabobs if you like, were terribly into good food. One needn’t check the history books to verify this, ...
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Indrani's Portfolio
Have you been to Mauritius?
In the early to mid nineties, Mauritius started wooing Indian tourists with highly visible advertising campaigns. I was working with Rhizic Advertising in Mumbai (then still called Bombay) ...
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Indrani's Portfolio
Sarees tell stories: Totally fair
I am interested in sarees; from their weave, their origins, their cultural stories to their vast range and utter beauty. Am writing a series of articles on different ...
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Indrani's Portfolio
Road To Singapore: This was not in the plan… around Parliament House
Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...
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Indrani's Portfolio
Road To Singapore: Losing track
Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...
