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Browsing Category Indrani’s Portfolio

  • Indrani's Portfolio

    Nothing is quite as precious as trust.

    Poh Heng Jewellery is one of Singapore’s leading jewellers with a long history and a reputation for being relaible, the most trusted name perhaps in gold. 22 carat ...

    On May 3, 2017 / By Indrani Robbins
  • Indrani's Portfolio

    Road to Singapore: A campus ramble

    Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...

    On May 3, 2017 / By Indrani Robbins
  • Indrani's Portfolio

    Women are drivers

    I had never written for a car brand, so when my colleague at Nexus-Asatsu, Singapore, said she’d like me to write the Saab ads as the target audience ...

    On May 2, 2017 / By Indrani Robbins
  • Indrani's Portfolio

    Six months in Amman, Jordan

    In June 1999, I suddenly got an opportunity to write for an agency in Amman for six months. It came out of nowhere and it had to be ...

    On September 7, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    To trust someone

    Poh Heng was trying to attract younger consumers, women who are more fashion conscious and upwardly mobile, financially independent. This segment has steadily grown in Singapore and as ...

    On September 5, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    A treat fit for Nawabs

    The erstwhile rulers of India, like the Nawabs, or the Nabobs if you like, were terribly into good food. One needn’t check the history books to verify this, ...

    On July 24, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    Have you been to Mauritius?

    In the early to mid nineties, Mauritius started wooing Indian tourists with highly visible advertising campaigns. I was working with Rhizic Advertising in Mumbai (then still called Bombay) ...

    On July 23, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    Sarees tell stories: Totally fair

    I am interested in sarees; from their weave, their origins, their cultural stories to their vast range and utter beauty. Am writing a series of articles on different ...

    On July 21, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    Road To Singapore: This was not in the plan… around Parliament House

    Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...

    On July 21, 2015 / By Indrani Robbins
  • Indrani's Portfolio

    Road To Singapore: Losing track

    Road to Singapore is a series on the city I’ve lived in since 1997. Sometime in 2015, as Singapore got ready to celebrate SG50 or fifty years of ...

    On July 21, 2015 / By Indrani Robbins
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