Of course, people read.

About Indrani

“People don’t read any more.” Ever since I’ve started writing, I’ve heard this. And have never ever quite believed it.

Words compose our stories. They prod, stir, and awaken our stories. They complete our stories.

The power of language: uttered… written, heard, felt, continues to touch us, shape us, inspire us. Over the years I’ve learned, when one writes with thought and integrity, with clarity and focus, and with emotion, people actually not only read, they truly want to. Even young people, even the smartphone/sms/Instagram/Whatsapp/TikTok/gr8 LMAO LOL generation.

I am a writer. I have worked in advertising as a copywriter for twenty-two years: creating campaigns, searching for the idea, writing, learning a whole lot of things you never really set out to learn but you do as you get into in the mercurial world of communications. I found my way into advertising by chance and became a copywriter after starting out in account servicing. I have worked in Kolkata, Bengaluru, Mumbai, Singapore, and Amman.

Getting across to people, making contact, telling stories, is all the while a journey into the unknown, a voyage of discovery, of finding strange and fascinating things. And learning. Does feel a bit like Star Trek at times.

I have loved every moment of it.

I started working as a copywriter in 1992. My first job was with Maa Communications, Bengaluru. Then I worked at McCann-Erickson, Bengaluru and Mumbai; Rhizic Advertising, Mumbai; JWT, Mumbai; Afkar Promoseven, Amman; and Asatsu-DK Advertising, Singapore. I was with Asatsu-DK – later ADK – for 14 years, from 1998 to 2014, with a short break in 1999, when I went for an assignment with Afkar Promoseven in Jordan. At the time I joined ADK, it was called Nexus-Asatsu, a great place to work started by two intrepid ad professionals.

I have written and developed communications for several brands including: Poh Heng Jewellery, Singapore Traffic Police, Shiseido, Close-Up Toothpaste, Taj Hotels, Air Mauritius, and Coca-Cola.

I have a post graduate diploma in Mass Communications and a BA in English (Honours).

As a copywriter, I got to write and communicate in the print medium, on television, and later, on the digital platform. Print remains a favourite, and I sense myself getting completely absorbed in and fascinated by the digital world. There’s an inherent excitement in writing to reach others. It has kept me enjoying my work, learning constantly, and wanting to get better at the craft.

I hope you find something here at Writers Block that you wished to read and enjoyed going through. Should you need any information, please email me at indranirobbins@fromwritersblock.com

PORTFOLIO

Please click on the links below to view my work

ADVERTISING

SOCIAL MEDIA